Client:
Global Polo lifestyle brand 

Challenge:
One of our long-standing video production company clients came to us with a new international advertising campaign requiring English, French, Mandarin Chinese, Russian and Spanish subtitles.

Words Apart took the task on as a subtitler and project manager ensuring the recruitment of qualified linguists to deliver high-quality multilingual subtitles within the client’s budget.

Solution:
The English and French subtitles were done in-house, whilst Mandarin Chinese, Russian and Spanish subtitlers were recruited for the project. This unique position allowed us to communicate with the linguists to ensure technical standards were maintained and consistent across the different languages.

The client was supplied five subtitle files to import into their editing software and embed to their video.  

Conclusion:
The end client had a promotional film that was accessible to their customers in their target language, helping to drive sales internationally.